Brand Overview:

Daisy Brand is seeking a Media Manager to drive our business into the future. Daisy is a family-owned and operated company and is the market leader in two billion-dollar categories, Sour Cream and Cottage Cheese. Daisy Sour Cream represents 1 out of every 2 sour cream purchases in the United States and is also Americas #1 Cottage Cheese Brand. In 2021, both Daisy Sour Cream and Cottage Cheese grew more category dollars than any other brand and is on track to have an even better 2022.

Department Culture

Daisy Brands Marketing Department is a small tightly knit group that is highly collaborative, has a genuine passion for Daisys products and heritage of Pure & Natural, and has an unwavering commitment to delivering best-in-class Marketing, including national television advertising for both Sour Cream and Cottage Cheese brands. We function as a true team, and the right candidate for this position needs to want to be a part of growing a budding team.

Position Overview:

Daisy Brand is seeking a Media Manager to support our entire Sour Cream and Cottage Cheese portfolio at our corporate headquarters in Dallas, TX. This exciting role will report directly to the General Manager of Sales and Marketing and will be responsible for crafting both national as well as local media strategies across all media channels, inclusive of linear TV (traditional media), OTT/OLV, digital video, out of home, public relations, social, and more. This role will lead communication, coordination, and planning with our media purchasing agency, and collaborate heavily with our senior Marketing team.

You will be expected to have an in-depth understanding of the categories and their respective consumers, the media landscape relative to both current as well as future trends and develop a comprehensive media strategy that will drive measurable growth. This role requires high-level analytical skills, expertise, leadership, strategic thinking, and excellent inter-personal communication skills.

Position Responsibilities/Essential Functions:

• Lead strategic planning on all media across both Sour Cream and Cottage Cheese brands. Inclusive of, but not limited to:
  • TV, OLV, OTT, Digital, Social, PR, OOH, Experiential, etc.
• Lead media budget planning, review, and allocation recommendations based on business needs.
• Lead reporting and analytics on programming results across all media channels.
  • Deliver actionable insights from media and research data.
• Collaborate with senior Marketing team to develop MRI-Simmons profiles for target consumers for media agency to buy against.
• Builds strong and productive relationships with vendor partners, continually assessing and evaluating their capabilities and performance.
• Lead negotiation of media-buy agency contracts.
• Manages invoice approvals and audits invoicing based on approved media spends.
• Manages analysis on complementary and competitive businesses as a comparative tool to assess strategy and performance.

Key Competencies:

• Clear Marketing Instincts.
• Analytical thinking able to ascertain a point-of-view by integrating data with critical thinking and judgment.
• Strategic Thinking Capable of seeing media trends and how they affect the categories, consumers, broader business to generate both short and long-term success.
• Initiative & follow-through excellent planner that is able to execute media planning and budgeting in a timely manner.
• Extensive understanding of awareness curves, and principles behind ratings points, unique reach, and frequency.
• Builds relationships able to partner with both internal departments, external agencies, and vendors to produce best-in-class work.
• Excellent verbal and written communication communicates well with peers, cross-functional teams, management, and agency partners.
• Hands on Marketer with a strong attention to detail.
• Excellent time-management skills.
• Problem solving understanding not only how to identify problems, but also the reasons behind them and, more importantly, taking initiative to solve problems.

Experience/Qualifications:

• 4-year Marketing, Communications, or Business Management degree required.
• Minimum 7 years media planning experience required; experience with food categories a plus.
• Minimum of 5 years of agency background required.
• Experience with research tools such as MRI-Simmons, Kantar, reach/frequency modeling, Nielsen, Nielsen Audio, required.
• Strong interpersonal and communications skills.
• Ability to work in a team environment.

For over 100 years, Daisy Brand has been a family-owned and operated company committed to providing the freshest, highest quality dairy products. The company is headquartered in Dallas, Texas with manufacturing plants in Garland, Texas (opened in 1998), Casa Grande, Arizona (opened in 2008), and Wooster, Ohio (opened in late 2015).

Daisys core values are woven into everything we do earning us the prestigious American Business Ethics award by Foundation for Financial Service Professionals in 2008. The average tenure of Daisys senior management staff is in excess of 15 years, speaking to the organizational stability and unwavering commitment to foundational, long-term growth and leadership in our industry.

While maintaining a strong culture of curious and innovative problem-solvers, Daisy Brand tripled employment over the last 15 years, and continues to have a rock-solid foundation. We are truly positioned for a bright future with best-in-class manufacturing and supply chain capabilities that are unsurpassed within our industry, delivering to our customers when it matters most.

Daisy Brand offers an industry leading benefits package that includes:

• A no-deductible, $0 premium option for employee-only health coverage.
• 401(k) with 50% company match on first 8% of earnings you contribute.
• Safe harbor and profit-sharing company contributions to 401(k).
• Company paid short and long-term disability coverage.
• Company paid 2X annual salary life and AD&D insurance.
• 4 weeks annual paid time off in first full year and increases with tenure.
• Extra time off for volunteering.
• Tuition reimbursement.
• Fitness membership reimbursement.
• And more

Daisy Brand is a nicotine-free company. Daisy Brand is an Equal Opportunity Employer. Veterans and disabled encouraged to apply.