Are you a creative operator who loves writing your own innovative content just as much as project managing a team of writers?

Are you someone who loves a challenge, never settles for mediocrity, and is always competing with yourself to up-level your performance?

Are you a writer at heart but with a keen eye for SEO, mastering the crucial balance between writing for both a search engine and a reader?

Do you love data and view marketing as both an art and a science, finding patterns in spreadsheets and making objective recommendations based on results over gut feelings?

Do you love the challenge of managing multiple voices, brands, and content strategies to create unique buyer’s journeys toward a common goal?

Are you an extremely motivated, proactive person who loves helping people and serving others?

If so, then we have an exciting proposition for you…

We’re on a search for a SEO Manager to join our team at Real Estate Skills. This is a once in a lifetime opportunity for the right person.

You’ll have a front row seat (and major responsibility / autonomy) at one of the fastest growing real estate education companies in North America.

You’ll be on the marketing team reporting directly to our COO and Co-Founder, Ryan Zomorodi, and partnering with some of the top talent in the industry.

Your mission (should you choose to accept it):

Grow the Real Estate Skills family of sites into the undisputed authority on all things real estate investing and home buying/selling.

Grow these sites to 100k in organic monthly visitors in 2023 and 200k in 2023.

Increase organic lead and call volume to 100+ calls scheduled per week from the sites.

It’s a big job with a lot of responsibility. Keep reading if you have what it takes to get the job done…

POSITION SUMMARY

The SEO Manager is responsible for planning, developing, and implementing the overall content strategy for the Real Estate Skills family of websites that get over 60,000 visitors a month.

Your job is to create and oversee the cohesive strategy, production, promotion, and quality of content for each of the Real Estate Skills family of websites (2 total), with the ultimate goal of lead generation for Real Estate Skills.

This is done by crafting a unique but complimentary content strategy for each of Real Estate Skills websites, finding and managing freelance writers for high quality content creation, and developing and managing detailed content schedules for consistent publication.

This role is broken into four parts:

• Content Strategy
• Content Management & Creation
• Content Updating and Editing
• Content Promotion & Link Building

This role will be accountable for the following KPIs:

• Content Quality
• Content Frequency
• Leads and calls generated from family of sites
• Backlinks Generated

You MUST be:

• Ready to learn, be challenged, and grow a ton
• A self-starter who is obsessed with continuous improvement
• Uniquely wired with both the innovativeness of a writer with the practical focus of an operations manager
• Able to suggest ideas for content and see them through to publication
• Organized, detail-oriented, and exceptional at taking a project from conception to implementation with multiple moving parts and stakeholders
• An experienced strategist who isn’t afraid to get their hands dirty, be scrappy, and execute quickly
• A systems thinker and process-oriented professional who understands the role marketing plays in the organization as a whole
• Ready for a challenge and excited to take ownership of the content strategy for multiple brands

NOTE: This position is full-time and in-person at our San Diego, CA headquarters near Pacific Beach. The team at Real Estate Skills is located around the USA, with the majority of us in San Diego, CA. The requirement for this position is someone working in our office in San Diego, CA.

DISQUALIFIERS: Please DO NOT apply to this position if you:

• Have no interest in real estate (and using real estate education to change people’s lives)
• Have no interest in reading, writing, researching, educating, and producing world class content
• Are intimidated by analytics, KPIs, and aggressive growth goals
• Have no working knowledge of online platforms like WordPress, SEO Tools like Ahrefs, Google Analytics, and SEMRush, and on-page SEO best practices
• Have not published any written blog content that has driven organic traffic
• Prefer the status quo and have no appetite for innovation
• Lack organization and project management skills
• Struggle to create short-term or long-term strategies and project plans
• Are afraid to roll up your sleeves alongside the team to get the job done

If none of these things can be said of you, then please continue reading…

ROLE RESPONSIBILITIES

• Help in developing unique overarching content strategy for each site based on avatar and buyer’s journey.
• Manage creation, editing, optimizing, and updating of all content on RES websites (including but not limited to blog posts, home pages, product pages, testimonial pages, etc.)
• Produce monthly content strategy for each site based on traffic growth opportunities and industry trends
• Hire and manage freelance writers for consistent blog posts on both sites
• Manage monthly content production schedule for timeliness of delivery and publication
• Edit content pieces to ensure our SEO best practices are followed and Best is the Standard quality
• Partner with SEO and CRO resources to increase ranking and conversion of traffic into leads
• Manage the promotion of our content by consistently securing high-quality backlinks and building relationships with other relevant websites

REQUIREMENTS

At Real Estate Skills, we value work ethic, coachability, and past results you’ve delivered significantly more than your degree (or lack thereof), GPA, etc.

Have you delivered results in a similar role in the past? If so, that’s what we’re looking for.

That being said, feel free to apply even if you don’t “tick the boxes” below. Just be sure to mention that in your application + why we should consider you.

Required:

• 3+ years proven experience as an SEO Manager, Managing Editor, SEO Blog Content Marketer, or in a similar role
• Strong writer with the ability to effectively communicate based on avatar and objective
• Excellent organizational and leadership qualities
• Ability to plan and coordinate both people and operations to accomplish a goal
• Creativity and a talent for developing original content that provokes engagement
• Strong ability to communicate and collaborate across all aspects of the business
• High attention to detail
• Critical-thinker and problem-solver
• Broad knowledge of the real estate industry and residential real estate investing
• Experience with Google Analytics, Google Search Console, one or more SEO tools (eg. SEMRush, Ahrefs, MOZ, etc.)
• Integrity, high standards, trustworthiness, and grit

Preferred:

• Experience managing content for multiple websites and brands at one time
• Experience with writing content to rank on search engines and coaching a team of writers to do the same
• Proven track record of month over month lead and traffic growth for multiple websites
• Solid understanding of performance marketing, website conversion, and online inbound customer acquisition
• Several years of experience in the real estate investing industry and/or licensed real estate sales
• Experience with Google Analytics, SEO tools

BENEFITS

Yearly compensation of $50,000-$75,000 (including bonuses); depending on qualification and experience.

In addition, you’ll receive the following benefits:

• Continuing Education - Gain access to our world class real estate education programs, coaches, systems, and training. We are big believers in investing in our team’s education to facilitate continuous improvement.
• Growth Opportunities - We are a fast growing company that prefers to hire from within. We’re just getting started and are looking for “A-Players” to join our team.
• Office Environment - You’ll have a dedicated workspace in our bright, open office close to the beach, yet centrally located near major freeways. Coffee, teas, and healthy snacks are always stocked in our kitchen. We believe close proximity to our team accelerates progress, yet as an online-first company, we are flexible to allow work-from home days as needed.

ABOUT REAL ESTATE SKILLS:

Real Estate Skills is quickly becoming the Nation's Top Real Estate Investing Education Company that teaches people how to successfully build profitable wholesaling & house flipping businesses through our educational programs.

Through our educational programs and content, we provide people with mentorship, confidence & income through real estate investing, house flipping, & wholesaling.

Our Pro Wholesaler VIP Program is by far the best on the market which is why we have one of the highest student success rates of any online training company. We genuinely care about the success of our students and provide a great avenue for them to be successful.

About the team:

There are currently 15+ team members at Real Estate Skills working across the country and around the world.

The 3 founding partners work in-person at our office, along with 2-4 part-time interns. Our other full-time members are working remotely around the country and globe.

All team members are “A players”, with a love and passion and a drive to do great work and make the world a better place.

You won’t find grumbling, negative co-workers here. People at Real Estate Skills are passionate and excited about what they do!

About the culture:

• Here are the company core values. We call it “The Real Estate Skills Way.”
• Committed (Go all-in. Do whatever it takes to get the job done)
• Lean & Entrepreneurial
• Integrity. (Always do the right thing)
• Always Learning & Continually Growing
• Physically & Mentally Balanced. (Make time for your health)
• Open & Honest Communication (Brutal honesty. Don’t be afraid to call someone out)
• Create Raving Fans (“Wow” every client & student)
• Client & Student Empowerment (Empower our community and change lives)
• Have Fun (Celebrate all wins. Or else, what’s the point?)
• Self Belief / Unwavering Faith
• Teamwork (1+1+1 = Infinity)
• Be World Class (In all that you do)

The environment is very fast paced, and high growth. The company is growing fast, meaning a high level of accountability, responsibility and autonomy for everyone on the team.

We’re constantly investing in the training & growth of our team members through exposure to our in-house systems, courses, training, and in-person coaching. All employees are given $10,000+ worth of training and continued education upon being hired with the company.

This isn’t your average 9-5. Hours are somewhat flexible as long as you get your work done. That being said, due to the growth & pace of the company, it’s not uncommon to work 45-50+ hour weeks.

Because of the company’s growth & hiring needs, there’s a huge opportunity for advancement and promotion if you’re a fast learner.

Overall, the culture of the company is high growth, fun, empowering, and motivating, with support from a world-class team of people who love what they do.

ADDITIONAL INFORMATION:

Here is our main site: https://www.realestateskills.com

Here is our blog: https://www.realestateskills.com/blog

Here’s our sister site: https://www.myhousefriend.com

Think you’re a great fit? Here's what you'll need to do in order to be considered for this role:

Use this link to fill out the application: https://forms.gle/MbdLH6ySZbgoyevM6

Fill out the Questions on the form in order to apply.

*Be sure to include an up-to-date resume.

*Be sure to include a 1-minute video explaining why you'd be a great fit for this role.

After you submit your application, you will be reached back out to if you passed the first initial screening.

From there, expect a 1-hour video interview with the COO.

We are expecting to hire the person who the best fit for this role before the end of January 2023!

*You must fill out the application to be considered for the position. Resumes separate from this application will NOT be considered.

Cheers & Talk soon!

-Ryan Zomorodi, COO of RealEstateSkills.com

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• Flexible schedule

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• San Diego, CA 92117: Reliably commute or planning to relocate before starting work (Required)

Experience:

• SEO: 3 years (Required)

Work Location: One location

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