Senior Direct Response Media Buyer & Creative Strategist Job at Five Star Franchising

Five Star Franchising Springville, UT 84663

We're on the hunt for an A player Senior Direct Response Media Buyer & Creative Strategist. The candidate must be self-driven and self-managing. You will be working with franchise business owners to create, optimize and drive forward their paid marketing plans and budgets, monitor costs and revenue and identify opportunities for growth and weak areas for improvement. You will coordinate with marketing fulfillment to implement and improve your plans and you’ll be expected to know the brand well enough to contribute strategy to all brand building initiatives.

Location: Springville, UT / Remote

Work from home: YES

Salary Range: $105k-$120k / yr DOE

Location: US-Based, Remote

Requirements

  • 5+ years experience managing SMB/Franchise PPC ad accounts taking extreme ownership of profit/loss results and account MoM growth.
  • 5+ years of proven experience profitably driving high-volume lead generation customer acquisition funnels
  • 5+ years knowledge in conducting A/B tests, optimizing and scaling budget while improving and/or obtaining the same performance.
  • 5+ years of experience in crafting high performing ad and landing page copy
  • 5+ years of Paid Google Ads, Display, YouTube, Facebook / Instagram Ad Management experience with Lead Generation brands.
  • 5+ years of experience in moving prospects from top to bottom of the funnel and developing advertisements, funnels, and systems to ensure the success of advertising programs
  • 5+ years of proven experience using robust analytical skills and ability to work with and analyze a large volume of complex data
  • 5+ years of experience in creative strategy that includes all of the following:
  • Market Research
  • Competitor Analysis
  • Ad Performance Analysis
  • Writing Ad Briefs
  • Project Management for Creative Strategy

Certifications REQUIRED:

  • Google Ads Certification
  • Facebook Ad Certification
  • Google Analytics Certification

Roles and responsibilities

  • Manage 100’s of SMB / Franchise ad accounts for home service brands
  • Develop and manage SMB omni-channel programs including planning, buying, tracking, optimizing, reporting and invoicing.
  • Continuously monitor, test, and iterate campaign performance and implement optimizations to maximize ROI, ensuring KPIs and benchmarks are met both short and long term
  • A/B test ad copy, images/videos, and funnels effectively to meet performance goals.
  • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions.
  • Perform competitive research to identify & learn from what competitors are doing.
  • Design, build, and test variants of sales funnels
  • Write, iterate, and test variants of sales page copy, email copy, and ad copy
  • Design and/or strategize the development of creative with team and design service providers
  • Develop ad concepts and then work with Graphic Designers, Copywriters, and Advertising Producers to design and create them.
  • Drive marketing campaigns forward for the brand by leveraging new creative ideas, content sources and media production strategies
  • Ideate, strategize, plan, execute and optimize comprehensive advertising systems, funnels, media plans, and campaigns
  • Write ad copy, sales page copy, and support email copy for full funnel solutions
  • Work with operations and sales counterparts to build marketing and media strategies for new products/services
  • Interview customers and target personas to build comprehensive marketing workbooks and copywriting cheatsheets
  • Conduct competitive research and 'funnel hack' strategies implemented by competitor
  • Work with executive team for new product/service releases as well as offer development
  • Build and monitor reporting dashboards using internal tools on Google Data Studio
  • Stay up to date on digital media landscape, including but not limited to emerging technologies, best practices and optimization strategies.
  • Determine how online and offline channels work together for best results.
  • Provide oversight on tracking reports, key performance indicators and offer insights on how they map to larger client goals.
  • Analyze trends and optimize media performance based on the client’s KPIs.
  • Build automations using Zapier and CRMs to streamline funnel strategies
  • A deep understanding of data and accustomed to using data visualization platforms, e.g., Tableau, looker, amplitude, full story etc
  • Able to interpret test results to make data-driven decisions
  • Exceptional skills with spreadsheets and data crunching and analysis
  • Mid to Advanced-level experience with general computer functions and mobility

We only hire individuals who emulate:

  • A-player’s who are constantly striving to accomplish more and move upward.
  • Coachable and responds well to feedback.
  • Ambitious, self managing, trustworthy, reliable, persistent, and wants to succeed.
  • Not afraid to roll up the sleeves and get the job done.
  • Will not settle for anything less than standards of excellence.

Want To Be Considered? Answer These Application Questions:

  • How many years have you managed media buying specifically for SMB?
  • What monthly budgets have you managed for Facebook / Instagram ads for the purpose of lead generation specifically for SMB / Franchise Businesses? Please include a dollar value and brief description of the work you did.
  • What monthly budgets have you managed for Google ads for the purpose of lead generation for SMB / Franchise Businesses? Please include a dollar value and brief description of the work you did.
  • What monthly budgets have you managed for Youtube ads for the purpose of lead generation for SMB / Franchise Businesses? Please include a dollar value and brief description of the work you did.
  • How many years of creative strategy experience do you have?

About Us

Five Star Franchising is a premier home service franchise conglomerate with a mission to develop the world’s best franchise systems in the service industry. We adhere to strict principles that ensure Five Star Franchisees are the most successful services business in their category.

We believe we can make a difference in providing professional and reliable home services to our customers, while providing a rewarding entrepreneurial opportunity for our franchise partners. We are driven to foster the success of each of its franchisees. Franchisees first!

Are You The Right Fit?

All employees must possess the following attributes/values in high degrees and commit to our company culture:

Driven We are obsessed with performance, relentless and driven. We are focused on results and passionate about learning. We reject the average.

Real: We are willing to push back, while being authentic and accountable. We see it. Own it. Solve it. Do it.

Innovative: We have Grit, Moxie, and Street Smarts. Experienced problem solvers. We see opportunities vs problems.

Vital: We are dependable, committed, and supportive. As team players we collaborate and become part of the solution.

Enthusiastic: We put people first, stay positive and have fun. We show we care by uplifting and inspire each other. We have respect for each other.

Job Type: Full-time

Pay: $105,000.00 - $120,000.00 per year

Benefits:

  • Flexible schedule
  • Health insurance
  • Paid time off

Schedule:

  • 8 hour shift

Supplemental pay types:

  • Bonus pay

Ability to commute/relocate:

  • Springville, UT 84663: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Facebook Advertising: 5 years (Required)
  • Google Ads: 6 years (Required)

Work Location: One location




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