Public Relations Specialist Job at Habitat for Humanity of Lee and Hendry Counties
Habitat for Humanity of Lee and Hendry Counties Fort Myers, FL 33907
SUMMARY: Habitat’s mission: Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope. As an integral part of the Strategic Partnerships Team, the primary responsibility of the Public Relations Manager is to enhance and promote the mission of Habitat for Humanity through available communication channels. Serving as a “mission reporter,” this position works with the Communication Director to create content that aims to increase brand awareness, dispel myths and encourage supporters to take action (donate, volunteer, advocate).
CORE RESPONSIBILITIES:
- Assist the communication team in the planning, creation and execution of its multi-channel marketing efforts.
- Maintain Habitat for Humanity’s positive brand identity and reputation
- Write compelling content for use among digital and print mediums
- Cultivate and maintain relationships with local media outlets
- Develop press kit materials for media outlets, including press releases, images, pitch letters, feature articles, and more
- Manage social media platforms, developing an optimal posting schedule considering web traffic and audience engagement metrics
- Review and edit communications drafted by staff to ensure messaging is consistent with tone and branding
- Track, evaluate, document and share media hits and mentions
- Participate in enhancing, supporting and promoting events, including virtual engagement
COMPETENCIES
- Possesses excellent verbal and written communication skills
- Demonstrates excellent time management skills with the ability to manage multiple projects on a deadline at one time with quality and efficiency
- Self-starter with the ability to forge relationships and add value to the communication team
- Has a positive attitude, is proactive in promoting the Habitat mission, and is eager to excel in all undertakings
- Professionalism, poise and confidence in participating in a variety of client-facing situations
- Ability to work harmoniously with co-workers and perform duties and responsibilities in a manner consistent with the organization’s values: integrity, teamwork and mission focus
EDUCATION, EXPERIENCE:
- Bachelor’s Degree in Communication, Journalism, or a related field
- 2-3 Years’ experience in Marketing or Communications
- Proficient in AP style, proofreading and Microsoft Office
- Experience in a nonprofit or related field a plus
PHYSICAL REQUIREMENTS NECESSARY TO PERFORM THIS JOB:
- Regularly spend hours sitting and using office equipment and computers
- Regularly spend hours standing
- Regularly work on repetitive tasks
- Regularly see details of objects that are less than a few feet away
- Regularly speak clearly so listeners can understand
- Frequently bend to file and maintain files
- Regularly lift 5-20 pounds
WORK ENVIRONMENT AND CONDITIONS:
- Majority of day working in an office setting
- Generally quiet environment
Other Duties
Please note this position description is designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice.
Habitat for Humanity of Lee & Hendy Counties is an equal opportunity employer and seeks to employ and assign the best-qualified personnel for all our positions in a manner that does not unlawfully discriminate against any person because of race, color, religion, gender, marital status, age, national origin, physical or mental disability, sexual orientation, veteran/reserve national guard status, or any other status or characteristic protected by law.
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