Position Summary

MyAdvice’s PPC Specialist is responsible for creating, managing, and implementing pay-per-click (PPC) campaigns that drive leads to our clients. This role will plan, design and measure Google Ads campaigns. As an experienced Google Ads specialist, you'll also educate and oversee the continued knowledge transfer of PPC campaign performance and recommendations to the Customer Success Managers and internal teams to ensure client satisfaction. This role also includes adjusting budgets, hosting internal team training, and acting as the subject-matter expert for our PPC clients. You will provide reporting and campaign recommendations to increase ROI and meet client goals.

Our ideal PPC Specialist will be passionate and data-driven in their work while also demonstrating superb analytical and critical thinking skills. They must thrive upon exceptional communication to work with clients and internal team members. They will possess a positive and solution-oriented attitude demonstrating relentless effort in the execution and management of campaigns at scale. Ultimately, this individual is responsible for owning strategic excellence to deliver upon the client’s goals and professional success.

Essential Duties

• Take ownership of MyAdvice’s PPC offering and leverage automation tools to deliver services at scale
• Create, launch and manage ROI-focused Google and Bing ads for MyAdvice’s new and existing clients
• Manage and oversee Google Ads account builds, including keyword research, ad creation and account configuration (bid prices, cost-per-conversion, cost-per-click, audience optimization, etc.)
• Write compelling ad copy with a focus on driving conversions
• Work cross-departmentally to train and delegate optimization tasks
• Conduct thorough keyword analysis, website research, ad grouping and audience targeting
• Define, measure and evaluate relevant PPC and paid media KPIs
• Set up and oversee conversion tracking
• Compile monthly PPC campaign analysis reports for clients and management
• Provide clients with ongoing actionable insights into campaign performance
• Make budget and campaign recommendations focused on increasing client spend and improving ROI
• Manage client billing, monitor ad spend and update campaign budgets
• Responsible for vendor management (Call Cap, Optmyzer, Google, etc.)
• Ensure service and product delivery meets industry and company best practices

Preferred Skills

• Experience with Optmyzer PPC management platform or other PPC automation tools
• Experience with paid social advertising, specifically Meta
• Proficiency with Google Workspace: Gmail, Drive, Meet, Calendar, Chat, Docs, Sheets, Slides, etc.
• Working Knowledge of Google AdWords, Analytics, Ad Manager, Data Studio, Trends and Tag Manager
• Must possess excellent interpersonal and communication skills, including written and verbal
• Confidently present information in a clear, concise and easy-to-understand manner
• Ability to distill data and metrics into actionable insights that support clear recommendations
• Excellent organizational and time management skills to work comfortably in a deadline-driven environment
• Possess a positive, solution-oriented attitude with a keen eye for process and product improvements

Required Qualifications

• Minimum of 5+ years experience in a fast-paced, agency environment handling PPC and paid social media marketing for lead generation
• Current Google Analytics and AdWords Certifications
• Bachelor's degree in digital marketing or related field
• Advanced knowledge of Google Ads manager, including a strong understanding of 2022 best practices that aligns with prioritizing automation
• Experience setting up and troubleshooting GTM, GA, and call/conversion tracking
• Demonstrated paid media campaign success
• Microsoft Ads and Bing Certifications preferred

Position Details

• Salary: $70k-$80k Starting, Depending on Experience
• Position Type: Full-time, Exempt
• Schedule: Monday-Friday, typical business office hours (early-out Fridays!)
  • For example: 8am-5pm or 9am-6pm with an hour lunch break
  • Flexible scheduling available per manager’s approval
• Work Locations: This position can be remote, hybrid or in-office depending on candidate preference and location. MyAdvice has offices in Melville, New York and Lehi, Utah.
• Travel: May require occasional local or national travel (less than 5% of the time, if at all).
• Physical Requirements: Prolonged periods sitting at a desk and working on a computer (90% at desk, 10% of time walking); Ability to lift up to 30 lbs and use typical office equipment (computers, keyboards, printer, etc.)

Benefits

• Employer Paid Plans: Medical (80%), Vision, Life, Long-term Disability and AD+D
• Voluntary Plans: Dental, Short Term Disability, Critical Illness, Accident and Pet
• Unlimited Paid Time Off + 13 Paid Holidays and Early Out Fridays!
• 401(k) Plan with Company Match (50% of the first 6% invested)
• Tuition Reimbursement Program and Executive Mentorship Opportunities
• Employee Assistance Program (mental health services, financial/legal consultations and more!)
• Casual Dress and Fun Work Environment (foosball, beer fridge, coffee, snacks, etc.)
• Day of Creativity, Core Value "Pay It Forward" Initiative, Quarterly Employee and Volunteer Activities
• 12 Week Maternity Leave Policy

MyAdvice

MyAdvice empowers business owners and professionals to increase their revenue by attracting and retaining more clients through digital marketing. The SaaS-based platform enables hands-on control and visibility into performance of online marketing activities, backed by 20+ years of best practices and expertise on how to maximize those efforts. MyAdvice’s six-stage Pyramid of Success™ provides a proven step-by-step plan for how and when to implement growth-oriented marketing tactics for greatest impact, including website design and maintenance, local directories, client reviews, social media, search engine optimization (SEO) and paid advertising. Learn more at myadvice.com.

We are committed to diversity and inclusion as we understand and value its importance to our success. Our team thrives upon our employee's unique experiences to propel creative solutions, so we aspire to continue building upon our diverse team to include groups that are traditionally underrepresented. Additionally, studies have shown that minorities are less likely to apply for a position if they don't meet every qualification. MyAdvice prioritizes a strong company culture fit and believes in providing opportunities to individuals with exceptional work ethic. Skills can be taught. With that in mind, if you believe yourself to be a good fit, we strongly encourage people of all backgrounds to apply.

MyAdvice is a performance based and data driven company that has experienced tremendous growth within the last year, so we're excited for the opportunity to introduce new talent. MyAdvice’s progressive values include transparency, teamwork, relentless effort and intellectual honesty in order to bring about the success of our clients. We encourage continuous education, career development and work/life balance while thriving in a casual and collaborative work environment. With MyAdvice you will be a valued and integral member whom we will continually invest.

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