Director of Marketing & Public Relations

The visitor experiences available in the Tri-Cities, Washington are some of the most interesting activities in the Northwest. What you can do here is often unexpected and sometimes unimaginable.

Visit Tri-Cities is an established and respected destination marketing organization that celebrates all of the great experiences available here. We're looking for team members who want to revel in those activities with us as we make the Tri-Cities bolder, brighter, better, and more cool through tourism!

If promoting the Tri-Cities sounds enticing to you, and if you’re creative, organized, and you know how to nail a first impression, we might have a place for you.

Summary
Responsible for strategically developing, planning, implementing, tracking and evaluating marketing, advertising, public relations and social media communications to brand the destination, inspire visitation and increase economic impact in the Tri-Cities. Lead the marketing team in promoting the Tri-Cities as a premier destination for meetings and conferences, sports events and leisure travel with the goal of increasing hotel occupancy and positive media exposure. Oversees the Visit Tri-Cities’ (VTC) media outreach programs, including the development and implementation of strategies that target travel, tourism, and lifestyle writers and publications, local and regional media outlets. This is a full-time, salaried position, with some evenings, weekends, and travel required.

Duties & Responsibilities

• Develop, implement and evaluate results oriented, strategic marketing plan with goal driven communications campaigns using digital and traditional advertising tactics.
• Create and execute comprehensive annual marketing communication plans for internal and external audiences.
• Lead strategy and development of the destination’s Leisure Travel Market while implementing marketing tactics for all external markets.
• Provide direction, guidance and leadership to Marketing Team.
• Work in collaboration with the Creative Services Team to create unified messaging and collateral
• Provide collateral and tools for Visitor Information Centers, Kiosks and other visitor services.
• Monitor campaign metrics and prepare reports.
• Develop and maintain the annual advertising and marketing budget.
• Negotiate contracts for agency agreements, media purchases and production.
• Coordinates interaction with contracted agencies and oversees agency efforts.
• Work with the VTC public relations agency of record to secure positive media exposure for the region.
• Oversee the media outreach program.
• Monitor media coverage and report on related press value.
• Oversee management and strategies for social channels.
• Establish and maintain relationships with stakeholders, VTC members and other tourism-related contacts in Tri-Cities region.
• Engage with boards and committees and community leaders as needed to fulfill objectives.
• Develop materials and content for travel media, sales teams, digital blogs, articles, etc.
• Collaborate with Creative Services Team to coordinate collateral and website development (e.g. photography, video content, graphics, and promotional items).
• Collaborate with Creative Services Team to manage production of Visit Tri-Cities publications.
• Manage contracts and deadlines for marketing platforms.
• Plans and coordinates special communications projects.
• Act as VTC spokesperson when required.
• Assists with convention, sports and event marketing activities.
• Provide leadership for various committees and perform various other duties as assigned.

Requirements

• Degree in public relations, journalism, marketing or communications preferred
• Experience working with a Destination Marketing Organization preferred
• Minimum three years of experience in marketing, advertising or public relations field
• Minimum two years experience buying digital advertising
• Excellent oral and written communication skills
• Skills in creative concepting and advertising design
• Proficiency with digital adverting data analysis tools
• Practical experience in the hospitality industry

Benefits

• Salary Range: $65,000 - $75,000
• Visit Tri-Cities offers a competitive benefits package that includes a Paid Time Off program that starts with 10 vacation days and paid sick leave (accrual is based on Washington State sick leave policy), 11 paid office Holidays and 1 paid Personal Day, employer-paid medical, dental, vision and life & LTD insurance, and 401k retirement plan with company match.
• Health Benefits: Medical carrier – Premera; Dental carrier – United Concordia; Vision carrier – VSP; Life and LTD – Hartford
• Option to work remote in a hybrid schedule up to 2 days a week, as schedules permit, after 90 days of employment
• Opportunities for education and career development

For additional information to help further familiarize you with the position, please visit https://www.visittri-cities.com/about/careers/director-of-marketing/

Join us! To apply for this position, email your resume, cover letter, and the answers to these questions.

• What is your favorite thing about the Tri-Cities?
• Why would be crazy not to hire you?

Position Closes: Open Until Filled

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: Hybrid remote in Kennewick, WA 99336

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